Seen. Entertainment Systems. — One of the most experienced Greek companies dealing with stage building and entertainment equipment supplies for events asked us to redesign their identity. We came up with a funny and eye-catching name: Seen. A verb that could have a double meaning when pronounced it make us think of ‘scene’. Probably it’s not very common to use a verb as a brand name but in this case we thought that it would make double sense since for ‘Seen’ everything is about seeing the scene. Design wise we played with the registers of heavy bold contrasted straight forward obvious-ness. In order to make something that could not to be not Seen. To balance the already Seen with the not yet Seen.