Dadaistic packaging design for IDEAL company using its layed historic existence. To record the history of IDEAL we set the clock back in 1933 when Prodromos Mavrides, the founder of the company, born in Constantinople in 1904, arrived in Greece and settled in Piraeus. The few possessions he had brought with him included a typing machine and a couple of notebooks but he was amply equipped with three basic requirements, necessary for what he had in mind – to follow a carrier in the export trade. Firstly, he was an exceptional linguist – he was fluent in Greek, English, French, Italian and Arabic. Secondly, he had an inborn flair for doing business – fair business. Finally, the experience he had gained during the few years he had worked with his father back in Constantinople. They traded wines and caviar they imported from Russia. In 1933 he set up IDEAL and registered it with the Piraeus Chamber of Commerce under registration number 7, a number we still use as a reference when dealing with the said chamber.