2025.03.08
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Packaging
natuevo, organic aloe vera juice
Typical redefinitions for natuevo, organic aloe vera juices from the island of Chios. Thinking of botany we typically had to think of the crucial systems of plant identification. Going from Carl Linnaeus that with his “Systema Naturae” become the “father of modern taxonomy” towards later imported Botanic taxonomic manuals from for example Asa Gray the an important American botanist of the 19th century, we opted to use the typeface Century School book that seems a referential to the same period that give the image of modern Botanic taxonomy. Typical to our program we always aim to expose the fact that order is fiction and that by referring to earlier classification systems we aspire to gain a sense of relativity and openness.
“Taxonomy is described sometimes as a science and sometimes as an art, but really it’s a battleground.” — Bill Bryson
“Language is legislation, speech is its code. We do not see the power which is in speech because we forget that all speech is a classification, and that all classifications are oppressive.” — Roland Barthes
