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Visual Identity

FFF XX°

The visual identity we conceived for 20th French Film Festival Greece is departing from their thematic focus linking cinema to perfume.

By making a reference towards Warhol’s ADS series and his iconic Chanel No. 5 bottle we aspire to speak about sublimated forces which underlie the perceivable world and the (literaily) unimagined space of olfactory memory.
Using the roman numeral system to write 20th as XX° we crafted a ‘logotype’ to label the everlasting formless object (the blank screen) that is becoming visible by the projection of the countless collection of memories dwelling in our subconscience emerging when we expose ourself to the cinematic disposition.